ts, the composition of its stakeholder domains, and the scope of its primary products and services.
             Ideally, a good mission statement also provides information regarding the organization's overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible "guiding statements" that account for the "context, culture, structure, and needs of an organization" (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.
             The Starbucks mission statement ("Our Starbucks Mission Statement," 2011) comprises two important elements (a) an overarching statement of purpose, and (b) a set of "guiding principles"
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