In the 'Macleans Sensitive' print advertisement, codes, or conventions, are used to try and sell the product to the intended target audience. The advertisement uses techniques such as the AIDA theory, written, symbolic and technical to try and get the attention of the intended target audi...

At Columbia I am hoping to learn the necessary skills to become an advertising designer. I want to know what the advertising industry is looking for in a designer, so that I can get a good job after college. I have always been interested in photography, and I want to try and incorporate some photo...

Movies Sometimes Everyday life is just boring or confusing or frustrating. For this reason, we find the way to relax by having some entertainment such as games, music, books, movies etc. Movies are a kind of entertainment which is popular for people in many age because it is a way of escaping th...