The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself ...

The company COACH originated more than half a century ago in 1941, and was initially a family-run workshop in a loft in Manhattan, NY. Six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. The founder of Coach was inspired by a baseball glove...