I. Introduction to the Project Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb/Hair/McDaniel 3). Marketing is vital to the success of a busin...

The upcoming presidential election has provided ample evidence of how politics affects powers in a variety of organizations, and not simply the organizations of the nation directly related to the business of governance. If political power solely determined what occurred behind the closed d...

A. Product Strategy and Rationale For consumers today who are too busy or unwilling to do their own grocery shopping, more and more of the grocery retail trade has shifted to an online format, through services such as Fresh Direct in New York City. However, for consumers not living in major urban a...

1. The market for Kellogg's cereal is inelastic in that consumers are not very responsive to price changes as opposed to being willing to switch brands when prices go up ("Consumer Demand"). Although there are substitutes, Kellogg's branding and flavor make substitutes unaccept...

?Executive Summary Sara Lee, now known as "Hillshire Brand", has been a stage of continued growth for many years and has accomplished this through the latest technologies, and a team that works together to improve our great tasting products. We believe that continued targeting of customer...

There's no denying that Americans are consumed in their love affair with all things fried, battered, and dipped. The yellow arches of McDonald's that smile at little Bobby or Susie in the backseat, the mature feelings for parents that come from Dairy Queen's "We Treat You Right" slog...

Relationship Marketing is the process of creating and maintaining long-term relationships between buyers and sellers, distributors and everyone involved in taking the product from conception to its final destination, the consumer. As the marketing trend has shifted its focus from product based mark...

Do you want to have the "perfect" body? Do you want to look like Arnold Schwarzenegger? Better yet, do you want to look like Arnold Schwarzenegger with a very pretty woman on your shoulders at the beach? A male would answer yes to most, if not all, of these questions. If you are of the male gend...

Pricing Strategy Setting a price is one of the more challenging tasks. How does one know how much a pound of tomatoes or a head of lettuce is worth? On what information are these pricing decisions based? In general, prices are set by production and marketing costs at the lower end, while the uppe...

It's Just Syrup and Water There is a grand war going on in today's world that many of us are unaware of, but are affected by everyday. This war takes place at home, on the highways, in magazines, and in stores. It is the war of marketing. Just about every company t...

CREATING WORLDWIDE MARKET DOMINATIONMcDonald's has dominated the fast food industry for nearly three decades. With global sales of over $40 billion, its closest competitor, Burger King, would need over $27 billion in sales to take over the number one position in the industry. (Dailey, 2000, p. 8) Th...

Business Overview Industry Overview Industry Characteristics People have been eating yogurt for at least 4000 years; however, the origin of yogurt is unknown. Today yogurt is part of the dairy food group as illustrated in the food guide pyramid. It is suggested that people have 2-3 serving...

Joseph P. MilazzoNovember 11, 1999Gardenburger Case AnalysisMarketing 6000Executive SummaryGardenburger Incorporated is the leading developer, producer and marketer of meat-substitute burgers in the United States. This company was founded in 1985 in response to the public's growing interests in die...

Market SegmentationMarket segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (Kotler et al, 1994). It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments ...

Executive SummaryThis proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included....

What social, cultural, political and practical difficulties do foreign firms face in trying to sell their products in Asia Pacific markets?IntroductionThe opening up of the Asia Pacific markets to foreign investment has been viewed by many as an opportunity not to be missed. The large and relatively...