The Game of Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company's goods and services. ...

Someone once said, "There are those who make things happen, those who watch things happen, and those who wonder what happened." I consider myself one of those rare people who really knows how to "make things happen." I have gone from being a follower to being a leader, from ...

The word disport, that refers to occupying ones time in an agreeable, entertaining and pleasant fashion, forms the root of the word sport. It is no wonder then that sport, which will be herein used as referring to institutionalized competitive activities where participants exert physical skills, mo...