Intel's website is geared primarily to the B2B market, although a B2C section is included under a personal computing category. The B2C section is limited in scope, in relation to the remainder of the site's offerings, but nonetheless serves to diversify the site's marketing beyond only B2B...

In recent years, the retail environment has become deeply fragmented. A Consumers options for buying food have greatly expanded as a result of continual evolvement from the retail industry. The shift from conventional purchase formats to non- traditional developments, impose heightened competitive p...

Introduction The Kmart as we know today wasn't always the nation's second largest discount retailer and the world's third largest general merchandise retailer. Kmart was born in 1899 by the ideas of S. S. Kresge. Mr. Kresge opened a variety store in Detroit and sold everything for ...

Over the years the world has seen a change in shopping trends. Consumers continue to spend more money while companies are constantly coming out with new products. Shopping malls are not the only retailers that have added conveniences to the daily shopper. Supermarkets are also attempting to attra...

The Wal-Mart Story Wal-Mart is a national discount retailer offering a wide variety of general merchandise to customers. Wal-Mart stores offer pleasant and convenient shopping in 36 departments including family apparel, health and beauty aids, household needs, electronics, toys, fabrics and craft...

"Victoria's Secret, you're murdering my budget!" Proclaims regular customer Cyanne after making another online purchase from her favorite retail store. When asked to rank the company's website, the shopper admits "4.5 stars. It would have been 5 stars if I'd sto...

Introduction Donald and Doris Fisher founded the Gap Inc.; in 1976, the company is a global apparel giant and specialty retailer selling casual apparel, accessories and personal care products under a variety of brand names. The Gap started it all in 1976 followed by Banana Republic in 1983, Baby G...

The retail industry is a booming industry where consumers spend a lot of money every year. With consumer spending on the rise year after year, there has been a need to examine the customer's interaction with the retail store itself. Every part of a retail store, such as your local Abercrombie...

The development of online jewelry sales followed along the heels of the development of the Internet as a viable method of marketing and selling nearly every product under the sun. With the success of online retailers such as Amazon.com, ToysRUs.com, and others, it was only a matter of time before ...