Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself a...

Can you picture Joe Camel and the Marlboro Man? It might be difficult to find a consumer who could not identify them immediately because these two characters have become well-known representations of their products. Open any publication today and it will be difficult for a reader to avoid being bomb...

Underage Smoking What if you were forced to watch someone you love kill themselves, they're hearts beating slower and slower, they're lungs cease to work. If you know someone who smokes then that's exactly what's happening. 3.5 million people are expected to die fro...

Addiction and Advertising Advertising in the cigarette market glamorizes smoking as attractive, sexy and romantic. The tobacco industry uses aggressive marketing campaigns to recruit new buyers that glamorize cigarettes, offer "light" alternatives, and empowerment throug...