Globalization of CultureA majority of Americans has a favorable view of American popular culture. Even though a large minority of the public is pessimistic about the quality of US movies and television and has mixed feelings about the globalization of US commercial culture, only a small minority considers the dominance of US culture a threat to other cultures. A very strong majority of Americans thinks the US has had a lot of impact on popular culture in the rest of the world, and a majority thinks it will have even more of an impact in the future. One of the most controversial aspects of globalization is the worldwide spread and dominance of American culture. Just as US goods flooded world markets in the post-Word War II era, US culture is now penetrating every continent through the dramatic growth of mass communications such as music, television, films and the Internet, as well as through the penetration of American corporations into foreign countries. From China to France to the Middle East, foreign leaders and activists have expressed fear that global culture may become too Americanised, destroying their own cultural, economic, and religious traditions. Where does the majority public stand?Polls show that Americans generally have a positive view of US culture. In the October 1999 PIPA poll, a strong majority (60%) said they had a favorable view of "American popular culture, such as music, television, and films" (21% had a very favorable opinion). Thirty-nine percent found it to be unfavorable (14% very unfavorable). In addition, a strong majority thinks US culture had a lot of impact on other countries in the 20th century, and an overwhelming majority believes it will have equal or greater influence in the 21st century. When asked in a December 1999 CBS News survey "how much impact...the United States has had on popular culture in the rest of the world" in "this past century", 70% said it had "a l...