ot." Another 22% said it had "some" and just 6% said the impact was "not much" or "none at all." Perhaps surprisingly, given the remarkable global impact of US culture in the 1900s, an overwhelming majority thinks the impact will be equal or greater in this century. In the same CBS survey, nearly 9 out of 10 said the US would have either more impact (34%) or the same impact (55%) on popular culture throughout the world than it has now. Only 20% felt the impact would be less. Yet there is no indication that the majority has a desire to spread this culture. In fact, a plurality of 48% said they feel either mixed (43%) or bad (5%) feelings when they "hear about McDonalds opening up in cities around the world, or...the popularity of US TV shows in other countries." Forty-three percent had "good feelings". In a 1998 a near-unanimous majority (91%) agreed, "the global economy makes it more important than ever for all of us to understand people who are different than ourselves." This is hardly an endorsement of US cultural imperialism. With regard to the content of films and television, a substantial minority has serious misgivings about the direction of US culture. In a February 1999 Los Angeles Times Poll, respondents were nearly divided on the question of t
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