edictability or, the what will happen next factor.
             The consistent use of blue- blue sky, blue jacket, are good uses of the sensory elements which should increase the chance of perception.
             Source: This ad was in GI the new gay magazine it was found at the back cover. The ad appeals to people with a sense of purpose and who have a clear vision in their head of who they are. This type of person can then relate to the determination and athleticism of Greene and who want to achieve that same level of fitness or determination.
             The company uses the image of a cartoon figure to illustrate the fact that people have to try the wine to find out what it is really like. In that the figure has an extra ordinary nose points to the fact that the company encourages the consumer to try the wine. Jacob's Creek are differentiating their product by way of using this cartoon figure depicting someone who is tasting wine someone who is not actually sure what the product is going to be like. This cartoon figure takes up two thirds of the length of the ad. Which l think the company wants to do to catch the eye of the consumer hoping that that he/she will take notice of the this un-conventional looking figure and go on to read what the company wants to say about their product. They are hoping that seeing this new feature will encourage a switch out of habit to some form of decision making, as noticing a new feature can cause the habitual purchaser to consider searching for further information to and a re-evaluation of!
             their past purchase behavior. The bottom half of the ad gives the information to the consumer to facilitate the re-evaluation.
             The visual image reinforces the product information (bottom third of the ad) for the involved consumer conveying the message that experienced wine tasters are welcome in tasting the Jacob's Creek range. The information at the bottom third of the ad complies with the instrumental conditioning train...