of thought as does the whole perception of the ad. In that I mean that the consumer has to identify a link between stimulus and response. That is, no previous stimulus-response connection is required; response is within the conscious control of the individual and it is on that point that Jacob's Creek want to prove that previous experience of other consumers or wine tasters has been very positive. With the company saying that wine tasters comments have mirrored their philosophy to produce consistently fine wines. The ad in a black and white look, are good uses of the sensory elements which should also increase the chance of perception.
             Source: this ad was found in the Irish Times magazine and one could argue that it would be given a more receptive audience there. As a higher percentage of the readership would drink wine. The funny looking cartoon character would also make the likelihood of perception greater. It also
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