Downtown Health Clinic Case Analysis
             According to the U.S. Bureau of the Census, 41.2 million Americans did not have health insurance coverage in 2001. Roughly half of the members of this diverse population are uninsured for a period of six months or less, and about 40 percent are uninsured for a period of 18 months or more. The overwhelming majority of the uninsured are young, between the ages of 18 and 34. They are disproportionately minorities, largely Hispanic. While a substantial majority of these Americans are low-income working people, the fastest growing portion of these people is made up of middle-income to upper-middle-income families. Fortunately, the Federal Government has implemented a new health care plan that will help fix the inefficiencies of the current situation by placing uninsured individuals and families into a private insurance market.
             One potential benefit this new health care plan could bring to Manor Memorial Hospital (MMH) and the Downtown Health Clinic (DHC) is the choice individuals would than have in choosing their health care provider as opposed to the old government run system that limited peoples personal choice. Health care has become more important to society than ever before. People have raised their expectations and are realizing they have a choice in which facility they will seek for medical attention. One example of this new awareness is the vast array of search tools meant specifically to give people options. There are 800 numbers that are designed to find the best doctor to meet one's needs and Internet websites that offer a variety of helpful services for the consumer. With this change in how people make decisions comes a growing need for a good marketing strategy among health care providers.
             Another environmental change that has taken place in the world of health is the growth of ambulatory health care services. Again, with this advancement consumers are more enabled then ever to...