make educated decisions about where to receive the best care for them. MMH already took the opportunity to grow from this situation by implementing the DHC to meet the needs of that market. The implications of this decision will be discussed in detail shortly.
             Overall, advancement, innovation and awareness are the biggest environmental trends facing the DHC. All of these new trends have changed the way society views health care. With the right Marketing strategy this can be an opportunity to draw out those people choosing a health care center and help distinguish the DHC as the preferred provider.
             The DHC faces many non-direct competitors. These include EmerCenter #1, EmerCenter #2, Adams Industrial Clinic, Health First, and MedCenter. All five clinics offer services similar to DHC but are considered non-direct competitors because of their location in suburban areas. A strength the other health clinics do have over the DHC is that they've been open longer and have the advantage of being more established.
             MedCenter is the biggest threat facing the DHC at this time. They are sponsoring the survey to open another facility. The strengths of MedCenter include their strong marketing potential, which is demonstrated in their aggressive survey, and the success they have in their current location. Another strength the new facility may have over the DHC is the newest and latest hospital care equipment. By opening a new facility, the opportunity arises for the new clinic to market itself as the most current option for up to date health care services. That's something many people may look for when deciding where to seek treatment. One weakness is that they don't use employer services. With the possibility of them adding this service it may not be a weakness for much longer.
             With the potential of MedCenter to open a new facility so close to the DHC it's impor
             ...