, there are long hours and long days so do not make the mistake of thinking that it is a regular job. Business owners must also plan for the worst if you do not plan for the worst case scenario than you will not be able to withstand the effects of the hit. Another mistake business owners make is that they underestimate their competition. You should realize that your competition may have been in business longer, which in turn they will have more experience than yourself. Business owners should also never expect customers to come to them. Customers have to be lead and notified; they have to have an incentive to shop with you and not your competitor.
             The last topic that we discussed in Ms. Mohr presentation was how to name your business. There are some criteria to have in mind when giving your company a name. The name should be unique. This will make the business stand out. The name should be memorable. Your customers should be able to remember your name easily. The name should be uncomplicated. If the name is too complicated the customer may not be able to give the correct name to another
             potential customer. The name should be no more than one or two syllables and the name should be non-descriptive.
             The issues that Mrs. Mohr discussed were very informative and will be very useful for future reference. Many business owners go into business never knowing how to start or where to go to get started. Many business owners learn from trial and error that could be avoided.
             "Making Big Waves in a Small Boat" – Bob Marx
             Mr. Marx's presentation on marketing your company gave the group or myself some very valuable incite on how business owners should go about marketing themselves to prospective customers. His tips on how to succeed, continually refreshing your business and how to have lifetime customers were all very important tips for future or current business owners.
             Mr. Marx's g...