ave the class a 20 step or 20 issues to live by while running your business if you wish to succeed in the industry. First you must have a plan or as he called it a "road to profitability". Business owners need to incorporate the three "P's" of marketing into their business plan. Second you must give back to your community without expecting anything in return. Sponsor or donate time to a local event or charity. The third, be different. You must stand out from the competition, what do you have that makes you different? Fourth tip is to extend yourself, make yourself known to your customers. Many customers do not do
             business with you because they do not know you. (Marx) The fifth tip or topic is to create a "WOW" factor for your customers. Creating this factor will get customers to remember you and your business. Getting to know your customers on a personal level is the sixth tip. This shows interest in your customers and lets them know that you are listening. Keeping your distance is
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