for the Xbox. Most computer owners know that a game of any genre can be purchased for the computer and that there are tens of thousands of games available for people of all different ages, races, and sexes who all have different interests. This is what Microsoft wishes to develop for its consumers a database of games for all genres but in the video game format, unlike any of the other gaming machine companies. They have experience with producing game of this caliber, and are completely prepared for the innovations. With the vast amounts of funds that Microsoft has available from research and development, these goals are reachable.
             Microsoft is using about five times as many advertising promos to promote the Xbox and its games as compared to Sony and Nintendo. This advantage Microsoft has established is really going to hurt the competitors because Microsoft has been very smart in conducting its advertisements. The marketing department has created many simple television, magazine, and internet ads that have targeted all audiences to promote the Xbox. These advertisements refrain from using the conventional expensive celebrities to promote this product, but they use specific game and product segment for those who are seem interested. They also relate the advertisements for certain games to the television show, or the magazines the target segment watch or read. For example, MTV ran an advertisement campaign which emphasized "attractive" girls who were featured in a new game (Dead or Alive Xtreme Beach Volleyball). This was done to promote the Xbox to the numerous teenage boys who watch MTV on a daily basis. This advertisement revealed to men of all ages, but primarily teenagers, that indeed if you purchase this Xbox game, you can not only enjoy the game play of the game but also watch attractive women while playing. To attract American football fans to the Xbox, Microsoft created a commercial to promote a new football game (M...