adden NFL 2003) during the middle of an NFL game. Marketing strategies such as these are what Microsoft had used for years to become the top company in operating software and this is once again what they are doing with the Xbox.
             The video games sector dominated the market with 28% of 2001 sales, a value of US$9.4 billion. The video games sector growth was attributable to introductions of new game platforms such as Microsoft's Xbox and Sony's PlayStation2. Over the course of the 1997 to 2001 review period there has been a trend away from traditional toys and games towards intelligent toys and video games. This is evident from the table below.
             Activity/construction 2,599.9 3,172.1
             Model-wheeled vehicles 2,698.8 3,364.5
             ...