iCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) into a new company called Tricon Global Restaurants, Inc.
             2.0. Economic and Business Characteristics of Global Fast Food Industry:
             The American Market for fast food industry is almost saturated and hence there is very little scope for the existing big players like KFC,McDonald,Burger King,Wendy's to increase there share in the domestic market, Where as the international market for Fast food Industry not yet reach at its maturity stage and few countries have never tired the taste of McDonald,KFC therefore countries like China,India with a combined population of 2.6 billion assume to be a promising place for the global fast food industry. Apart from Asia - Middle east, Latin America and Europe is also tremendous scope for fast food industry.Global fast food Industry has very unique characterstics because of socio/political/cultural and economical factors of differnt country.
             Economic Factor: Economic facotor comprises of inflation,high interest rate,Foreign exchange volatility etc.plays a big role for any industry in a global maket. The present situation in few african countries facing high inflation, high interest rate, very high volatility of exchange rate and social unreat is not a promising place for fast food industry where as Counties like India and China with good growth rate stable economic development are promising place for global fast food industry.Maxico is very good example for KFC and other fast food operator to learn where economic situation is not stable.
             Political Factors:Political factors comprises of stable government,Government regulations, price control etc. Plays a big role for any industry to develop.If a govt. Is stable and has good economic program will always attract foreign investment.The global players of fast food industry like KFC & McDonald faces lots of problem in Maxico due to Govt.bureaucracy, corruption,labour union and anti...