americanism.
             Competitive Force:The major risk for global player in fast food inustry is the risk from local fast food store.Apart from competition the global player has to be very cautious about the menu and food habits of particular country.
             Investement:For fast food industry the main factor of success depends on the location of the oulet.The higher cost of prime land always affect the profitability of the fast food industry hence need huge investement.
             Awareness among Consumers: The recent trend
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