simply by
             providing the appropriate details of the product, and does not need to
             Another important consideration for a face to face presentation is
             that the goal is also to build a relationship with the audience. Face to
             face presentations are generally less formal than speeches and include a
             greater link between presenter and audience. The form of persuasion also
             occurring is not just persuading toward the product being sold, but
             persuasion toward the company and the sales person as well. If the sales
             person can build an effective relationship, they have persuaded the
             audience toward them and the product, which should ultimately lead to
             Building a positive relationship also requires being focused on the
             audience, and especially, ensuring that the experience is positive for the
             audience. For example, if the presentation is to a group of busy
             executives, a talk that goes on for a long time will probably cause
             annoyance. A concise presentation will probably be better suited to this
             audience. In a similar way, if the presentation is to a group of technical
             professionals, a speech that explains all the technical information in
             detail is probably unnecessary and will be viewed negatively. However, if
             the audience are not technically proficient, using product jargon and
             explaining things in technical terms will not be appropriate. The key is
             to focus on the characteristics and the needs of the audience and provide
             for them. In short, if you are talking to engineers, talk like an
             engineer. If you are talking to business executives, talk like a business
             executive. Adapting to the specific audience will encourage the building
             of relationships, while the whole experience remains positive.
             As well as preparing for the audience, it is also important to
             prepare for the actual presentation. Written materials and visual aids are
             important for four specific reasons. F...