irstly, having visual aids and
             resources prepared communicates a professional approach and creates a good
             impression for the sales person and for the company. Secondly, visual aids
             and resources help reinforce the information being given. One text
             describes a visual aid as something used to enhance the credibility and
             clarity of a message and supplement the verbal speech (O'Hair, Friedrich,
             Wiemann & Wiemann 534). Visual aids are also often more effective as
             persuasive tools than spoken words or text. For example, you could tell a
             group of people that your company's product is at least 40 percent more
             efficient than competing products. This may be somewhat persuasive.
             Another way to present this same information involves supporting it with a
             diagram. This diagram might show efficiency and have your product and
             those of five other companies plotted. This graph will clearly show that
             your product is better by a long way and way ahead of many other companies.
             ...