ith
             that was the radio personalities, and the product was finally well
             The brand was a great success till the original distributors of the
             product were connected with it. The only reason for the handing over of the
             product to the new owners of the brand was the inability of the old owners
             of the brand due to the high cost of promotion of the brand and the
             excellent price received for the brand from the new owners. In terms of
             marketing and financial success, the old owners were successful as the
             ultimate objective of earning money through the business venture was
             fulfilled, and some even felt that they managed to earn a very high price
             for the brand, and they had a number of other products which were changed
             with time. (The Apprenticeship of Irwin Simon)
             The failures were on the account of Overland and these can be listed
             as being due to changes in the size of the product that was being
             distributed from 16 ounces to 64 ounces, expansion the distribution of the
             product through the supermarkets while using the existing distributors,
             changes of the advertising image of the company through the change of
             Beverage Buddy, increasing amount of competition in the market and the
             decreases in the price of the product. The failure of the decrease in size
             can be easily understood, as the product had always been projected as a
             drink for the individual, and not a family drink. Naturally, the Unique
             Selling Proposition of the product was lost when the packaging was changed.
             The strategy of selling through supermarkets is again a similar mistake, as
             the product was not a general, family product, but meant to be an
             individual product for the individual to be used for the maintenance of
             their health. The distributors of Healthy Beverage were suited to the
             distribution of the...