product to specific health oriented outlets and not to
             The change in image of Beverage Buddy affected the loss of image of
             the company, and the product pricing was fundamentally dependent on the
             image, and not on the inherent values based on costing of the inputs that
             went into the product. This led to the efforts by the distributors to
             organize the retention of the old image which was the main reason why they
             were able to make the sales they were making. Regarding the intensification
             of competition in the area of the brand, it is a natural process, as this
             was an area of the market, where there are possible high profits. This led
             to a natural loss of share for the brand. The attempt at retention of
             market share was made through price competition, when the consumers were
             not buying the product based on price, but due to the quality and image.
             Naturally, the reduction in price led to a further loss of image, and a
             further loss of market share. (The Ap
             ...