e boon to that customer.
This is because he would never have to travel to that store to shop for
that item; he could, instead, shop online and purchase it without moving
from his seat. Most sellers of electronic goods like Sony, or Palm conduct
a lot of their businesses online and reach many more customers than they
would have done through their physical stores across the country, and the
advantage for these stores is that there are no heavy extra costs incurred
by them for using this online shopping concept. (E-Commerce Overview and
A perfect example of the enormous advantage of conducting business
online is the success story of the small hotel called Hotel Gatti' in
northern Italy. This hotel catered to a small clientele in Italy. The
management decided to introduce the hotel's own website on the Internet in
English. When this was done, there were amazing results. Bookings for the
Hotel were conducted online and customers who did so were from places as
far off as the UK and the USA and other
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