would mean that most of the shop's budget would be blocked in merchandise, unable to be used in other activities vital for the store, such as marketing or improving the shop.
             In order to solve this situation, the manager of the footwear store needs to initiate the process of negotiation with the supplier and modify the terms of the contract.
             There are four major factors that influence the process of negotiation and the manager of the shoe store needs to clearly identify these factors, analyze them and find out ways in which to turn them to his advantages. These factors are: communication blockers, win/win strategies and opportunities, persuasive messenger and avoiding conflicts and confrontations.
             In the attempt to make a strong case in front of his provider and get though to him, the manager of the retail store has to make sure he has eliminated all communication blockers. Communication impediments such as inappropriate attitude and behavior, unfit conditions for discussions, narrow-minded opinions or bias of others can severely influence the course of the negotiation process and result in a lost case for the footwear store management.
             Stereotyping is a particular feature of communication blockers and it refers to the way in which the speaker is perceived by its interlocutors. Given that the owner of the shoe store is a young person, the provider might easily characterize him as unreliable and inexperienced. Moreover, given the nature of his company, the supplier could regard his client as yet another small business that might go bankrupt and prove unable to pay the counter value of the merchandise or sustain long term partnerships, therefore, not a reliable source of commerce and profit.
             In order to prevent the supplier from forming a preconceived opinion of him and his store, the manager of the footwear shop should acknowledge these possible threats and defeat them by pointing out the obvious advantages hat re...