. It was acquired in 1983 as an exotic and eccentric safari line of clothing, and was later on re-branded under the Gap as a more casual and luxurious products. Although it is considered by the Gap marketers as being luxurious products, in terms of quality and price, it is mentioned that the line is quite accessible, offering a suitable price-quality ratio. The Banana Republic products are elaborated for men and women, transmitting a simple, but luxurious way of live, both at the working place and at home. These products are sold on specialized retail stores in United States, Puerto Rico, Canada, Japan, Malaysia, Singapore and Saudi Arabia.
             Gap, the brand which took the name of the company, conveys an iconic and conventional image of customers for all ages. Gap T-shirts, pants and denim products are known on a worldwide basis for their quality and casual style. The Gap stores are available on various countries, on three continents conveying and improving the image of the company under the light and optimal perception of the company's assets- its employees and products. Also the gap products can be seen and acquired on the Internet, by the online facility offered by the corporation.
             Old navy line of products has clothing and apparel, which are considered to be on the latest fashion, at suitable prices, offering sustainable value to customers. Old navy products are oriented towards middle and upper class families and teenagers. The specialized stores have departments for infants, boys, girls, men and women, which offer their target customers besides clothing, also shoes, bags, toys and its most famous and well known products – signature flip-flops.
             Piperlime is a recently opened online platform which facilitates the sale of footwear for men, women and children, including around 100 brands, with innovative designs and coming from different designers.
             Forth& Towne attracted women over 35 years old, who were in the past ...