conscious Gap customers but lost for different reasons the contact with the brand. However, since its opening business did not went along very smoothly for this division and nowadays is forced to close down all its 19 retail stores, having to sack around 550 employees.
             4.Marketing mix –distribution, price, promotion and product.
             In this section we will discuss the marketing mix of the company, including the corporate strategies regarding distribution, pricing strategies, promotional campaigns and product related issues. It must be said that the marketing decisions are taken at the San Francisco and New York headquarters and are applied for each Gap division on a separate basis. Also the efforts of GAP marketing employees are backed by the contributions of external advertising agencies who try to implement commercials and brand-awareness campaigns that will improve the image of the company, and consequently the sales of the clothing chain. Let us tackle each element o
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