ironment of typical nutritional supplement stores. Instead, Complete wants to focus on giving customers the best experience and stress customer satisfaction. Tom Speer describes Complete's staff as this, "Our employees are knowledgeable, well-trained, and highly motivated. Team members not only emphasize health and nutrition in their personal lives, they are also passionate about helping others achieve their health goals." Complete Nutrition stores employ certified personal trainers, former strength coaches, and other experienced fitness professionals to help customers in their workout and nutritional programs.
             Complete likes to live by the motto that there is no such thing as selling a "miracle pill." Such a pill for example could make you lose 20 pounds in 2 weeks or make your bench press go up 15 pounds in a month. Instead of this "miracle pill", Complete encourages and promotes its customers to live a healthy lifestyle which requires a balance of many factors. These factors include a strong commitment to your program, hydration, supplements, a healthy diet, and exercising. Along with helping customers achieve their goals, Complete also works with other nutritionists and chemists in developing exclusive Complete Nutrition brand products.
             Complete Nutrition gives anybody the opportunity to start up their own branch. Unlike most franchise organizations that grant territories only a few miles in radius, Complete Nutrition defines territories by media market, granting successful franchisees the opportunity for large exclusive territories where they can maximize sales and success. Starting up a store includes a 7 step process, and the average cost to start up ranges anywhere from $170,000 to $350,000 ("Complete Nutrition").
             III. Marketing Management Philosophy of Organization
             There are four competing philosophies that strongly influence an organization's marketing processes according to MKTG 6 by Lamb/Hair/McDaniel. Th...