ese philosophies are production, sales, market, and societal marketing orientations. A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orientation is based on the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits. The market orientation is a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product. And finally the societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives, but also to preserve or enhance individuals' and society's long-term best interests (Lamb/Hair/McDaniel 4-5).
             After researching the company website, observing the store in real-time, and talking to Tom Speer, I believe the philosophies used by Complete Nutrition are sales and market orien
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