ch 2012 (online Debenhams, 2012). Debenhams offers customers around the world a wide range of products such as style of living products for men, women and children, and household items. Debenhams has been investing in British design for twenty years through its exclusive Designers at Debenhams portfolio of labels, currently more than fifteen designers are included in their portfolio of labels, including Ted Baker, Jeff Banks, Jasper Conran and others. In addition, in 2010 the company reviewed its performance, some of those facts showed that it has more than 29,000 employees, the headline profit before tax was £151.0 million, the earnings per share was 7.5 pence. In the UK, Debenhams has a top four market share in women's wear and men's wear and a top ten share in children's wear ((2) online Debenhams, 2012).
             Started in 1969 by Doris and Don Fisher, the first Gap store opened in San Francisco with the idea of simply being a store for customers to shop with a wide range of fits and styles. Gap is globally one of the most recognised brands providing clothes, accessories, and personal care products for adults and children. Today, Gap Inc. is a leading international specialty retailer with five brands – Gap, Banana Republic, Old Navy, Piperlime and Athleta – about 3,100 stores and 134,000 employees. Besides the stores it also provides an alternative for customers to shop online. The web-based stores are available at gap.com, bananarepubilc.com, and oldnavy.com. The company shares its financial information with the press, they referred this information so that their investors can analyse the company's health and make informed decisions. According to a report issued by BusinessWeek, Gap In 2009 was ranked in 78th position in top 100 brand names all over the world. Its brand value in 2009 was $ 3,922 million; it has a long history of more than 40 years. This is one of the major reasons for Gap being rated one...