of the highest retention rates among customers((2) Online Gap,2012).
             Evaluation of Each Organization's Business Strategy
             The most important of Amazon's resources is its corporate culture. Amazon began with strong financial backing, and had no problems raising money when it went public (Henry & Lucas, 2002). Amazon is "willing to plant seeds and wait a long time for them to turn into trees" (Kirby & Stewart, 2007). As one of the world's largest online retailers, another of Amazon's resources is its inventory of books and music, both in digital and print format. Together with Amazon's vast data quarrying capabilities, such as its collaborative filtering mechanisms, this inventory allows the company to assist customers in finding exactly what they are seeking (Clicking for Gold, 2010). Amazon, like many other major websites has determined that information is its key resource, and Amazon has more information than many people are aware of. (Clicking for Gold, 2010) As such,
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