other opportunity in this industry is the international expansion
             of brands. By closing low-volume stores in domestic markets, companies can
             invest in foreign locations that have a potential of generating higher
             sales (Exhibit 1). This opportunity is available to all strategic groups in
             the industry. Key success factors to exploit this opportunity include
             extensive market research, adapting products and store designs to unique
             locations and understanding social and cultural norms to elevate brand
             A significant threat in the industry is the rapidly evolving fashion
             trends. The need to continuously offer innovative products with short
             cycles to maintain and grow market share leads to intense rivalry among
             competitors in the industry (Exhibit 1). This threat is relevant to
             strategic group of companies who are differentiators in the industry. Key
             success factors to neutralize this threat is to offer distinct fashionable
             products at competitive prices through multiple subsidiary brands which
             would attract different types of con
             ...