like), growth trends in the popularity of such diets and other various pieces of information. A ten-question survey was then used to gather some primary market data for the Kalamazoo and surrounding area. If a respondent was not currently on a low-carb diet they were asked to go straight to demographic questions. Some sample questions from the survey were as follows:
             „« About how much do you spend a week on low-carb products?
             „« Would you go to a low-carb specialty store?
             „« Would you be interested in attending a free session on the low-carb lifestyle?
             The research team distributed the surveys and collected the data. The type of sample that
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