nd targeting of adventure travelers within the larger travel market.
             ƒå Successfully position ourselves as adventure travel specialists.
             ƒå Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing.
             ƒå Develop a repeat-business base of loyal customers in order to create sufficient sales.
             CATI will be a sole proprietorship owned and operated by Shea Delaney in the town of Nicosia, Cyprus. The founder and employees of CATI are experienced travel industry professionals and are passionate about the activities CATI will promote and offer.
             CATI's total start-up capital requirement is approximately $102,500. Start-up will be financed through the owner's personal investment and a long-term note of $85,000 secured from the Hellenic International Bank.
             Cyprus Adventure Travel International (CATI) is a travel agency that specializes in adventure tourism and travel. It will provide consulting and custom travel arrangements and packages. CATI's mission is to become the foremost provider of adventure travel to the people of the area of Cyprus. CATI's employees and owner are outdoor adventure and travel enthusiasts as well as seasoned travel industry professionals. CATI seeks to connect adventure travel newcomers and veterans with service providers, adventure activities, and accommodations that fit the client's desires, budget, and skill level.
             CATI is a full service travel agency that specializes in adventure travel and provides recreational and business travelers with professional service and consultation. CATI will position itself as a specialist in the field of adventure travel and will generate the majority of its income from this segment.
             The travel industry is highly fragmented. There are large national chains, small home-based businesses, consolidators on the Internet, etc. Membership numbers in some of the travel-related associations give s...