ome indication of the number of participants in this market. The European Society of Travel Agents (ESTA) reports 25,000 members in 135 countries, most of whom are small businesses. CATI has approximately 30 immediate competitors in the Southern Cyprus area, including two agencies that are branches of national travel agency chains.
CATI is researching the market to identify potential opportunities for future sales in this rapidly changing environment. CATI's long-term goal is to establish itself as an internationally recognized provider of top-of-the-line adventure travel. This goal does not prohibit CATI from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering.
CATI's total start-up capital requirement is approximately $102,500. Start-up will be
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