among suppliers or partners, IRI, and clients. There is a value chain relationship between high quality data and the successful operation of a business. While value of high quality data is not always readily apparent, it is easy to see how low data quality negatively impacts businesses. Data quality is crucial in the operations of a business and its effects are seen in terms of sales, customer satisfaction, and profitability. We will examine the capability of matching supply power and market demand.
             Next, we will develop the model to understand customer requirements and then analyze the model to identify the customer/supplier relationships and to define the data quality metrics. We will then analyze the data quality metrics based on the results of the statistical charts.
             In conclusion, through the analysis of TQDM performance, the effectiveness of a TQDM program will be examined. Moreover, the overall data quality improvement strategy will be summarized and specific recommendations for ensuring IRI's continuous competitive advantage as a leading company in the industry will be identified.
             Information Resources, Inc, (IRI) was founded in May, 1978. IRI is the leading provider of business solutions based on electronic Point of Sale (POS) purchase data to the world wide Consumer Package Goods (CPG) industry. IRI provides value-added products and services to companies engaged in the marketing, sales and distribution of consumer goods in the U.S., Europe and Latin America. These CPG intelligence tools are grouped under four specific categories: Information, Analytics, Technology, and Internet Marketing. IRI's formula for success is to leverage its leading-edge technology capabilities in order to supply its clients with the information and analysis critical to clients' sales, marketing and supply chain initiatives. Mainly, IRI is working with leading global CPG manufacturers and retailers. Some clients include: Anheuser...