-Busch, ConAgra, Johnson & Johnson, Philip Morris, Procter & Gamble, PepsiCo, Unilever HPCE, as well as top retailers, brokers and the financial community. IRI has an active presence in markets where 80 percent of the world's market research dollars are spent, including operations in the United States, Europe, Latin America and several other countries. Through the effectiveness of Information Technology, IRI has become a leading company with rapid revenue growth due to its market driven products. IRI has a strong emphasis on innovation and product development because the quality of data has various definitions for the individual customer. In order to meet the emerging needs of customers, IRI has a strong historical track record in investing in quality initiatives for internal processes.
             During the early 1990's, expectations of customers, including both manufactures and retailers, began to change. Consumer companies could no longer wait weeks, or even days
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