ill become rich by buying this product. This simple ad which manipulates the usage of black color is really persuasive advertisement. Using black as the background and white as font color is a clever choice. The contrast between the bright colors and the white background really brings out the product and make the product noticeable to consumers. The ad also uses "stir the senses" as a slogan. Those words sound like an instruction or order. When those words function as a command, people tend to agree with those words and they might do what they have been told. The various sizes of fonts forced people to see the biggest word first. The, they will look upon the next smaller fonts. People might not aware that they will read the bigger word first and the smallest words last. It seems like our brains have been programmed to do the same routine to the other advertisement. In this ad, "Rich" is the biggest word and brief descriptions of the product are the smallest word. Hence, the effective of the advertisement can be determined by the word choice or slogan, and the font size.
             Looking at the example of the I-River ad, the advertisement makers have been exploiting people for centuries. The exploitation started a long time ago by showing erotic figures of sexy women in advertisements. Since then, women are perceived as passive and submissive. Although those women know about the negative perspectives that have their trademarks, many woman models still get involved in the advertising industry. They reveal their skins, make recumbent poses, and give seductive gazes. A handsome reward that is given after the photography session is what they are searching for. On the other hand, some women are naive. They do not realize that the acts might influence the consumers considerably, and they do not even know what they did create bad impression to others. The same thing goes for men. Statistically, men are less exploited than women....