The Affect of Color on High and Low Screeners

y may be over stimulated and colors around them that are calming may help them to concentrate to the task at hand.
             Previous research on color and how it affects humans has been limited to only showing participants color swatches or lights and the data has been very inconsistent from study to study. In Levy's research blue was associated with a calming affect while Stone and English (1998) found that blue surroundings can induce depression. Levy has also found that warm colors such as red can provoke active feeling. Kwalleck, Woodson, Lewis and Sales (1997) have seen that red can cause disphoria and confusion. In current research I have not found two studies that exactly agree on the effects of color in our environment.
             Most homes, offices and institutions are mainly the color white which has had little research conducted. Most of the research conducted on the white stimuli was with light and not with the walls in an environment. Few researchers have actually assessed the effects of interior color and light. Gerard (1958) tested participants in a one stimulus condition and found that red produces more alertness and blue produces more relaxed feelings for individuals. Color in these findings does not seem to affect heart rate. Levy conducted research that had students look at a screen with different colors presented to each individual. After the exposure participants filled out the Profile of Mood Status, POMS, which asses mood status. Levy's research connected color to emotion and not productivity in any type of task. Participants associated blue with sadness, green with assertiveness, and orange with anger. It was also seen that if the individual was exposed to light blue they had an aroused feeling of relaxation.
             Stone and English among other conditions tested color in the workspace. It was found that a low stimulating task, such as typing names into a computer, can benefit from the color red in the en...

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