raders and thier drinking habits.
             "One in four eighth graders have drank in the last month, one in six have reported 'binge drinking,'
             and one in ten got drunk while drinking"(n.p.). Binge drinking is drinking heavily in a short amount
             of time and can result in alcohol poisining sometimes resulting in death. If that is shocking, maybe
             the statistic that "one in two high school seniors drink on a monthly basis"(n.p.). These statistics
             again prove a serious problem, but what is the root?
             In a society where children are able to identify more brands of beer than American Presidents,
             there is a definite problem. The root to the dangerous mix of alcholol and today's youth is the
             media. The increase in underage alcohol consumption is a direct and indirect result of the media's
             influence in children and teenagers. The same study by the NIAAA showed that when a group of
             nine to eleven year olds were asked what Tony the Tiger said when he appears on television
             advertisements, then asked what those talking frogs, spokescritters for Budweiser, said, they were
             able to respond to the latter much faster (1). Clearly, these ads are leaving an impression on young
             minds. These advertisements are targeting teenagers heavily during prime-time television and during
             A large portion of a television program is its commercials. Commercials praise this soft
             drink because it is richer, that brand of potato chips because they are crispier, and those khakis
             because people can line-dance in them. The commercials are colorful and loud, featuring the
             "beautiful people:" models, rock stars, athletes, actors, and actresses that society have come to make
             their role models. Every company is spending millions of dollars to get the most renowned
             characters, people, cartoons, or animals to appeal so that we will buy their products. These are the
             same targeting t...