actics used in alcohol advertisements as well.
Statistics from P.A. Madden and J.W. Grube's research "Frequency and Nature of Alcohol
and Tobacco Advertisements on Television Sports" from the American Journal of Public Health says
that the beer brewing industry spends six million dollars each year on television and radio
advertisements. As well, they spend ninety million dollars a year on print advertisements (298).
Aside from that, they get less obvious advertisements. When watching a movie, people drink a
certain soda, eat at certain fast food restaurants, and wear a particular brand of clothing to try to
sway the public to buy the same things. When looking at exactly whom the television and movie
industry is targeting, consider the audience that is watching. Television shows such as Dawson's
Creek and Beverly Hills 90210 are aimed primarily at teenagers. Many times they urge abst
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