agencies and consumer. The major media, such as television, it works with sound and sight. This can make ideal choice for product and create image appeal for consumer.
             Magazines, the other example of media that use prestige products and the printed page give the opportunities to explain a prodct in some detail. In addition, magazines remain a excellent way to reach specialised audience for products who target is in term of lifestyle.
             Radion is the one example of advertisng that oofer advertisers very special audiences who are attracted by the particular station's format, but consumer can not see the picture. Good radio advertising must be very good through the use of humour or imagination.
             The newspapers are the one of the top advertising media that can exist to convey news and information to their readers. The news and information appeal also makes newspaper an ideal deliverty vehicle for product publicity.
             Outdoor advertising include posters, billboards, paintined bulletins, roadise and electiric spectaculars. It serves well as reminder promotion for well-known products. Outdoor advertising is frequently used because of the low cost of labor in painting erecting such display.
             Advertising is usually the most visible component of promotion. The promotion alos consists of three other distinct but interrelated activities: personal selling, publicity, and sale promotion.
             Personal selling is an oral presentation in a conversation with one or more perspective purchasers for the purpose of marketing sales. Salespersons are needed to transform a general idea into a specific solution such as introduce type or model that suitable for buyers. Personal selling has proven to be effective when the market is concentrated or when a salesperson must develop a measure of confidence in a customer for the purchase.
             Management of the personal sales function involved three activites: defining the sales task, providing the sales...