force, and operating the field sale organization (Goodman, 1971, p. 11) Selling styles are varieties. In Japan, employers are agreeable to the proactice of having salespersons call on their employees at the workplace. Japanese sales persons sell cars door to door. In the United States, salespersons entertain clients at either breakfast or lunch. It is much more common to meet for entertain after business hours and to have sales discussions over dinner or in the nightclub. The other style of personal sell is telemarket, personal selling that no always required a face to face conversation Itt can be done over the telephone. Although telephone selling has become very popular among sellers but it is not necessary for customers. Because of the effective lobbying of telemarketing
             Firms, restricting the use of telemarketing.
             Personal selling can be used in several styles that salesperson should be emphasized when certain conditions.
             Publicity has several advantages. In additon to the low cost, the material has more credibility and consumers accept is a
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