iding a reputable service. Cut rate pricing only marginally
             effects their client base because there is little means to make their
             pricing publicly known, and only drastic, unwarranted increases sends
             clients packing. Conversely, in the post-advertising era, XYZ must
             always be aware of market pricing because the demand curve is steeper and
             more volatile. Therefore the client base of XYZ is not stable as in the
             previous example and measures must be taken to keep prices competitive
             with other firms regardless of cost inferences. The result is the
             necessity of a more aggressive policy regarding new client
             ...