Direct response advertising

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             It is important for the advertisers to match the right sites with the right target audience when placing their banner ads. The key to success is that the advertisement be instantly compelling ¡V a powerful call to action and strong message are the most important elements of a banners, as it has just a few seconds to be funky or interesting enough to attract attention. Animated banners can improve response rates by as much as 40% said by Lou McDowell ¡V New Zealand¡s pioneers in web advertising. Banner should also be interactive, a ¡§cli
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Direct response advertising . (2000, January 01). In MegaEssays.com. Retrieved 07:06, September 21, 2026, from https://www.megaessays.com/viewpaper/66594.html