oyee participation in these events is viewed as both stimulating and beneficial. Patterns of communication reflect the level of interaction promoted among those of different levels in the organization. Additionally, a symbol is utilized as a "object, act, or event that serves as a vehicle for conveying meaning" (Bartol 92). Finally, artifacts are those tangible items that are a part of a company. Items that include company dress codes, policies, office decor, and management hierarchy.
             Corporate Culture is important because "corporate success and, ultimately survival, depends on proper understanding of what dominant culture is, where strengths and weakness lie, and how much it diverges from corporate strategic objectives" (http://www.briefing.ft.com/ftsurveys/sp5d7e.html). The development and maintenance of a strong culture can result in many benefits for an organization and for its employees. Culture has been described as the "normative glue that holds an organization together" (Turnheim 2). This statement refers to the uniform bond and social stability that culture creates among all of the members of an organization. The definition of boundaries that help organization members differentiate their company from others is another function of corporate culture. In addition, it can encourage commitment of employees on a level that surpasses individualistic goals, and directs energy towards company-wide achievement. Culture may also function as a control !
             mechanism that directs behaviors and attitudes of employees and develops a sense of identity for them. Corporate culture can holistically be viewed as an operation manual for navigating the norms and processes of an organization.
             As a result of the influence that culture can impose on the internal processes and external reputation of an organization, communication is required to build the cultures presence and acceptance. Due to there being no sole way to successfully...