spread the core beliefs and values of the organization, there must be effective balance between determination of managers to promote these ideals, and employee commitment to support them.
             A method of fundamental importance to the communication of corporate culture is having high-level managers advocate their vision continually in realistic terms. If creativity is to be valued, the "creative process itself deserves recognition" (Ramsey 6). Though success in all endeavors should be endorsed, failures characterize a chance to encourage learning from mistakes. In order to establish the credibility of corporate strategy, management must perform persistently on its behalf. Development of employee support of ideals depends upon leaders ability to convince workers of priorities and challenge them to institute change in their own job environment. Direction and vision of strong corporate culture originates with the dedication of upper management.
             Allowing employees to take part in characte
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