The King of Pop: A Public Relations Perspective

legend in the entertainment industry. While performing with his older brothers in his early years, he depicted total poise and confidence while on stage, which was unlike his shy and reserved personality off stage. By the late 70's with the release of his solo album Off The Wall, the public saw a more mature and sophisticated adult Michael Jackson. It was during this time that the media started to become very interested in his private life. He was increasingly portrayed as a figure trapped in an eternal childhood, surrounded by toys and pet animals, and insulated from the traumas of the real world (Newspage Fan Club). In 1982, the video for "Billie Jean", a track from his second album Thriller, portrayed Jackson as a mysterious individual who was in a world of his own. By Nove!
             mber 1991, Michael was receiving negative reactions to his grabbing his crotch and violently smashing windows in his "Black and White" video. His personality was becoming a tabloid's dream come true.
             Tabloids can sometimes be a public relations nightmare if taken too far. Malicious rumors, ambiguous facts and embellished stories are fed to the public on a daily basis. Exploitive tabloid magazines and their equally tactless television kin make today's society feel that private lives of stars should be completely open to anyone (Morphing Through Media...). Regardless of the truth or falseness of the stories reported by the media, the public continues to immerse in the information. As long as there is a story that people will buy, the tabloid reporters will always present a story to sell. The more stories that are published about a particular celebrity, the more publicists have to devise ways to reproach the fabrications. If the stories or rumors have some truth in them, the situation must be addressed in a timely manner to avoid a sense of conspiracy. As time goes on without an explanation or clarification, the p...

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