ublic will hold negative sentiments against the clien!
             Negative media exposure concerning Michael Jackson began in the late 1980's with controversy surrounding the gradual lightening of his skin color. Jackson was being criticized for seeming to deny his ethnic background by lightening his dark skin to a more "white" complexion. In 1992, rumors began to spread claiming that Jackson slept in an oxygen tent and was interested in buying the bones of the Elephant Man1. There also seemed to be a peculiar relationship between Jackson and his monkey, Bubbles. These rumors added to the bizarre image that was being perceived by the media and the public.
             So, how were these rumors and allegations handled by his publicists? One form of retaliation against the media was through the video for Michael's song "Leave Me Alone". The video was a parody on all of the controversy surrounding him from the rumors of the oxygen tent to the Elephant Man bones. This was one of the tactics used to disperse the malicious rumors about Michael. Prior
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