range Kraft's Plumes, this was released for sale mainly through supermarkets. This caused other producers to introduce high quality, high priced products also, but they had mixed success. Streets introduced the Caprice D'Or range of exotic ice creams and sorbets in 1988, but they failed and were dropped in September 1989. In the same year, Streets purchased the Plumes range from Kraft, but this had mixed success also and subsequently failed.
             With the deterioration in economic conditions in the early 1990s, it appears that consumers switched to lower quality products and to iced confection, which to the consumer this was a low cost affordable product. So due to the adverse economic conditions producers switched from the higher margin product lines to lower margin products.
             In 1989 ice cream versions of some major confectionery lines were launched in Britain and the United States therefore in November 1990, Mars launched ice cream versions of its Mars Bar and Snickers Bar in Victoria and Cadbury's launched an ice cream version of its Crunchie chocolate bar early in 1991. This then started to change the ice cream industry product lines from traditional past ice cream products to new but recognised product lines which was accepted by all segments of the market. This therefore opened up the ice cream industry with new and innovative products and from the mid 1990s even thou the growth rate fluctuated from year to year the industry has experienced a steady growth through the 1990s and the new millennium.
             The Australian Ice Cream Industry Manufacturing ranks 351 out of 478 by industry turnover and its life cycle is in a decline phase, which means that the industry is generally growing slower than the economy. Capital/labour intensity is medium and the uptake of new technology is medium. The industry's globalisation level is high and the trend is increasing.
             The industry between 1992-93 to 1999-00 has experienced a small to med...